How To Target Your Mobile App Marketing
February 8, 2017


Successful Marketing

When looking to market your mobile app it is important that you know how and where to target your potential users. There is no point in running an amazing marketing campaign if none of your target market actually sees it. Knowing where your target audience is will help you create the best mobile app marketing strategy.

Don’t Just Look At The App Store

A part of your app marketing strategy should be optimizing for the app store. This is important because 40% of smartphone users will browse the app store for new apps. However, there is that other 60% that you will want to target as well. Data has shown that searches are a major source of app discovery. In fact, one in four app users have found apps through the use of searches.

This is why you need to take action and place search optimization high in your app marketing strategy. Making your app discoverable by searches can increase the number of downloads and exposure that your app will get.

Keep Your Users Interested

Marketing your app should not simply be about getting as many people to download it as possible. A key to successful apps is a returning user base. Keeping your users interested should be part of your marketing because this is one of the ways that you can get organic increases in your downloads. If your app makes people’s lives simpler or they are enjoyable they will recommend it to others.

Having mobile app engagement ads will help to remind your users that your app offers them value and get them back to using the app. You should also have deep links within your mobile ads because this will help you stand out on mobile searches.

Know The Ads To Target

There are a number of different advert types that you can use, but you need to know which ones will work best for apps. Research completed by Google has looked at the type of ads that prompted app downloads. Of the people questioned in the research 50% of them states that searches helped them determine which apps to download.

Social adverts were also a motivating factor in downloads as 49% of people questioned were influenced by them. Graphical adverts within other apps influenced 47% of the people questions while graphical adverts on websites influenced 45%. Video adverts helped to influence 43% of the people in the study.

Knowing the different types of adverts to target will help you determine where your marketing budget should be spent. Search adverts are the one section that needs to be looked at along with social adverts as half the people questioned in the study were influenced by them. Advertising your app in other apps should also be considered.

Mobile app marketing is something you need to carefully plan with the help of sites like if you want a successful app. You need to look at where people are finding apps and which advert types you should target. It is also important that you keep your current user base interested in the app as part of your marketing strategy.